Flipkart on 8th January announced that it has joined hands with Niti ayog to enhance the Women Entrepreneurship Platform (WEP) which was formally launched on 8th March 2018. WEP is a unique portal purportedly established to help budding women entrepreneurs fulfill their entrepreneurial aspirations.
The prime barriers faced by women entrepreneurs range from lack of opportunities to difficulties in maintaining a balance between work and family. The updated version will offer mentorship to the women mentees through an online medium. Women entrepreneurs from different parts of India can form a community by connecting with each other and share their experiences allowing them to realize their ambitions together.
Flipkart and Niti ayog aim to utilize the portal for constructive discussions and leveraging the women with the knowledge of the essentials of entrepreneurship. The ‘Community’ feature on the WEP portal is put in order so that women entrepreneurs having experience in setting up new businesses can clarify the queries of the ones having no experience.
Amitabh Kant, CEO of Niti Ayog in a statement said, “It is my hope that WEP will become a digital place for entrepreneurs to not only seek information and support but also help each other out. Serving as a forum for people’s voices to be heard – helping inform policies and programs to better suit the needs and requirements of people.”